Attract more members to your club

"Step onto the Green and Experience the Thrill of Lawn Bowling"

To attract more members to a lawn bowling club, here are the top 12 most important points to consider:>
  1. Promote the Benefits: Highlight the physical and mental health benefits of lawn bowling, such as improving fitness, coordination, concentration, and stress relief.
  2. Offer Free Taster Sessions: Organise regular open days or taster sessions where people can try out lawn bowling for free, providing an opportunity for potential members to experience the sport without commitment.
  3. Provide Beginner's Coaching: Offer coaching programs or sessions specifically designed for beginners, ensuring that newcomers receive proper instruction and guidance to develop their skills and confidence.
  4. Emphasise Social Aspects: Promote the social aspect of the club, emphasising the opportunity to meet new people, make friends, and enjoy a sense of community.
  5. Create a Welcoming Atmosphere: Ensure that the club environment is friendly, inclusive, and welcoming to people of all ages, backgrounds, and skill levels.
  6. Flexible Membership Options: Provide various membership options to cater to different needs, such as full-time, part-time, or casual memberships. Consider offering discounted rates for younger members or students.
  7. Family-Friendly Activities: Organise family-oriented events or activities to encourage participation from families and create a welcoming environment for children and parents.
  8. Develop Social Events Calendar: Plan a regular calendar of social events, both on and off the green, to foster camaraderie and create opportunities for members to socialise and connect outside of regular play.
  9. Engage with the Community: Establish partnerships or collaborations with local organisations, schools, or businesses to increase visibility and attract new members from the surrounding community.
  10. Promote Competition: Organise internal club tournaments, leagues, or friendly matches with other clubs, providing opportunities for members to compete and showcase their skills.
  11. Maintain a Well-Maintained Facility: Ensure that the bowling green and club facilities are well-maintained and visually appealing. A clean and attractive environment will attract potential members and create a positive impression.
  12. Utilise Online and Offline Marketing: Leverage both online and offline marketing strategies to reach a wider audience. Maintain an updated club website, use social media platforms, distribute flyers or brochures, and consider local newspaper advertisements.

Remember, promoting the benefits, creating a welcoming atmosphere, and engaging with the community are key factors in attracting new members to a lawn bowling club. Adapt these points to suit your club's specific needs and goals, and continue to assess and adjust your strategies based on the response and feedback from potential members.

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A popular lawn bowling photo which had tens of thousands of worldwide views
A popular lawn bowling photo which had tens of thousands of worldwide views. Photo Alan Miller®

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Photography & video objections

Displaying photos on the wall of a lawn bowls club can be a great way to showcase the stance and excitement of players. However, it's important to consider the concerns of those who might object to certain photos.

To get across the benefits of displaying photos, you could highlight how it can create a sense of community and pride among members. You could also emphasise how it can help new members learn about proper stance and technique by seeing examples of experienced players.